Johnnie Walker Red Label, as we know it today, was introduced in 1909 by brothers George and Alexander Walker. Before its rebranding, it had long been enjoyed as Walker's Special Old Highland Red Label. With a vision for modern palates, Alexander crafted a lighter, more vibrant whisky designed to pair perfectly with soda, distinguishing it from the heavier, more traditional whiskies of the time. He named it in honor of his grandfather, who laid the foundation of the family business in 1820. Today, Johnnie Walker Red Label stands as the world’s best-selling whisky, enjoyed in over 200 markets across the globe.